Viveat Susan Pinto And Abhijit Lele

Stories by Viveat Susan Pinto And Abhijit Lele

Spotlight on scam ads

Spotlight on scam ads

Rediff.com   8 Apr 2013

Client-agency relationship comes under scrutiny at Goafest 2013.

IPL6: Teams now hunt for innovative partnerships

IPL6: Teams now hunt for innovative partnerships

Rediff.com   1 Apr 2013

s also create buzz with contests, promotions, mall activations and events.

Banks raise cautionary bar on gold loan companies

Banks raise cautionary bar on gold loan companies

Rediff.com   28 Mar 2013

They have sought data from these companies on loss absorption capacity in case of a fall in gold prices and higher defaults.

Who will don the creative mantle at JWT?

Who will don the creative mantle at JWT?

Rediff.com   28 Mar 2013

After Bobby Kumar's exit over controversial Ford ads, industry is abuzz with speculations on his replacement.

Brokerages give Nestle thumbs-down

Brokerages give Nestle thumbs-down

Rediff.com   26 Mar 2013

Brokerage houses reacted to the piece of news by reducing the target price assigned to the company.

In war of germs, Dettol and Lifebuoy enter round two

In war of germs, Dettol and Lifebuoy enter round two

Rediff.com   17 Mar 2013

Old rivals HUL and Reckitt brag product potencies

GlaxoSmithKline back on health track

GlaxoSmithKline back on health track

Rediff.com   15 Mar 2013

After flirting with 'indulgent' variants, Horlicks and Foodles have tasted success with their health and nutrition positioning.

LG India gets tax demand on high advertising spend

LG India gets tax demand on high advertising spend

Rediff.com   25 Feb 2013

Tribunal ruling in I-T's favour may open floodgates to claims against other MNCs.

Durables follow FMCG in the slow lane

Durables follow FMCG in the slow lane

Rediff.com   22 Feb 2013

The production of durable products (refrigerators, washing machines, air conditioners and conventional television sets) is contracting in India, according to new data released last week.

Philips in search of its mojo

Philips in search of its mojo

Rediff.com   22 Feb 2013

The last one year has been hectic for Dutch major Philips.

Kelloggs' new marketing head faces a tough road

Kelloggs' new marketing head faces a tough road

Rediff.com   19 Feb 2013

Harpreet Singh Tibb has worked at the largest fast-moving consumer goods company in the country, Hindustan Unilever.

FMCG cos scramble to reverse sliding volumes

FMCG cos scramble to reverse sliding volumes

Rediff.com   19 Feb 2013

As urban shoppers tighten their belts, companies are betting on rural consumers and smaller packs to fire up sales.

Media owners try out ways to make ads more personal

Media owners try out ways to make ads more personal

Rediff.com   19 Feb 2013

The attempt is to maximise revenues at a time when advertisers are increasingly demanding greater bang for the buck.

FMCG slowdown begins to broad-base

FMCG slowdown begins to broad-base

Rediff.com   14 Feb 2013

In January, consumer price index-based inflation rose for the fourth consecutive month. It stood at 10.78 per cent, against 10.56 per cent in December.

Electronic payment space lures investors

Electronic payment space lures investors

Rediff.com   14 Feb 2013

As banks are looking at such infrastructure as ancillary assets, wanting to focus on core activity, they're reluctant to commit their resources here, throwing space open for other players.

HUL stares at spate of downgrades after poor show

HUL stares at spate of downgrades after poor show

Rediff.com   24 Jan 2013

Volume growth, a key metric for most consumer companies, was down to five per cent for HUL in the third quarter from almost 9-10 per cent a year ago.

Banking licences: Corporate honchos rule out conflict

Banking licences: Corporate honchos rule out conflict

Rediff.com   24 Jan 2013

Economists advise against it, citing international experiences; business leaders say RBI should allow move for inclusive growth.

These are challenging times: HUL chief

These are challenging times: HUL chief

Rediff.com   23 Jan 2013

Hindustan Unilever, the FMCG major, has posted disappointing numbers for the December quarter on weak consumer sentiment, specially in discretionary categories.

'India will be on L'Oreal's top 5 list of markets'

'India will be on L'Oreal's top 5 list of markets'

Rediff.com   11 Jan 2013

The company has commissioned an investment of close to Rs 1,000 crore (Rs 10 billion) over the next five years.

McDonald's seeks higher royalty from India arm

McDonald's seeks higher royalty from India arm

Rediff.com   9 Jan 2013

Hardcastle Restaurants to pay royalty of 8% of net sales by 2020, against the current 3%.